Monday, 29 January 2018

distribution & promotion

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what is distribution?
distribution is how something is shared and what way it is shared across people.

what is promotion?
Promotion is publishing a product so it is seen among people.

what do distributors do?
Distributors take on an act of marketing the product, they can also sell the product to other clients.

what to promoters do?
Promoters encourage the sales of their product, answering questions about the product and explaining the use of it. T

Where did they distribute the product to?
Where can you buy it *dark souls 3*?
They distributed the product across all platforms with a beta, and a competition to get to play the alpha of the game, they also had a convention at E3 and input adverts all of social media to get the game across, interviews were released before the launch of dark souls 3, and after to get people's attention. The magazines that would advertise would obviously be game magazines such as official playstation magazine, steam magazine and xbox magazine. They would carry this out because the magazine would be advertising a game, they would be displayed on billboards, game events such as E3 or insomnia and there were featured interviews with hidetaka miyazaki at e3 for the launch of dark souls 3, and there was alot of interviews with Hidetaka miyazaki with IGN and other game interviewers: dark souls interview hidetaka miyazaki
You can access the game on steam, playstation store and the Xbox store.
Print ads would be found in stores and game stores mainly, same as the locations of the accessibility, I think they used this idea to promote their game because interviews are very effective and a lot of the gaming community watch them, an interview with another creator would blow up and be highly interesting, also they used posters, deals and teaser trailers for the game launched at E3 because this would make the fans of dark souls and just ordinary gamers appeal to them, it would make somebody who has never played the souls series but the game, and it would hype the fans up making hidetaka miyazaki more money. They promoted the products in these ways so everybody would see them, even if they necessarily don't buy the product reaching their target audience by advertising in gaming conventions such as insomnia and E3, on their fanpage, social media and in game stores and retail stores such as argos and tesco.
dark souls 3 trailer
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