products and audiences: Target audience

dark souls 3 product

the age of dark souls would roughly be 16+ because it requires skill to play and a understanding for different builds and requires an in depth understanding of how the game works against or for your build. It also requires Independence because when you're playing dark souls you have to rely on your knowledge and nothing else when building your character hence why I recommend this to be for 16+

class
the class that this product; dark souls 3 appeals for is middle class because it isn't an expensive game and anybody could afford it.

the spending power is high because the game isn't that much, an average working person would be able to buy this product.
somebody who works in argos or a retail job could baseline afford this if they waited a few weeks after it dropped



gender of the audience
the gender of the audience would be dominantly male as the majority of the gender that plays the game is male. not to say that females don't play the game either.

Spending power
The average payer who plays the game would ideally be a young male still in college r attending university earning below 20 thousand a year. Ideally this means that the target audience is aimed at younger males who have a devoted lifestyle to games hence why games aren't that expensive unless you buy them on release date, majority of people tend to wait unless they really like the game.
 The ideal lifestyle of a person who has interest into dark souls would mainly be a younger male, 16 and above who has interests in gaming, console or pc. Like's to watch streams of the souls series, ideally on twitch. Subscribes to big youtubers and watches dark souls related videos and or funny videos. Maintaining a high interest for alternative music and/or music like deftones, artic monkeys and killswitch engage. Their likely profession would be still in education possibly or a low paying job such as argos, retail, being an apprentice construction or still in education such as college or even school. The magazines they would probably read is the console they play on. The product will provide fun, entertainment ofcourse because the game is a very high ascending skillbased game that is rewarding emotionally and physically, so the game offers interest into competitive players for the co-op side, players who love challenges categorising both pvp and single player, and for lore-based fans who delve into the sweet story of the game and brave the truth of the mechanisms that structure the game drastically such as the stories behind the bosses and why the developer made alternate endings, and the backstory behind them, for the players who constantly ask why at the game and want to find out more.

Player may use this as an escape too being a young based audience for the game there's an increased chance players may be experiencing difficulty and often find games as an escape especially dark souls because being stuck on a boss for a long period amount of time it can be very distracting as well as angering hence why the game is good if you want to take your mind off things.